Turn the scroll into premium advertising real estate.
A new high-impact advertising format for the modern web.
Consumers scroll through billions of pages every day. Traditional display advertising competes for attention within increasingly crowded layouts. Scrollabar creates a premium advertising surface designed to capture attention — without replacing a publisher's existing inventory.
Advertising is everywhere. Attention is scarce.
Standard display formats are familiar to consumers and increasingly difficult for brands to differentiate with. Scrollabar introduces advertising into the scrolling experience itself — a persistent but compact presence that users can interact with to reveal a larger brand experience.
Creates an additional monetisation opportunity — without abandoning existing advertising relationships or inventory.
Creates a distinctive format designed to stand out from conventional display advertising.
Small footprint. Big creative opportunity.
The advertising experience begins as a compact scroll placement. As users interact with the format, the creative can expand to provide additional messaging and a call to action.
User enters a publisher website
The advertising placement becomes available.
User scrolls
The placement remains visible alongside the content.
User notices the brand
The distinctive format provides another opportunity for brand exposure.
User interacts
The creative can expand to reveal additional messaging.
User takes action
A call-to-action can direct the user to the advertiser's destination.
Create an additional revenue stream from your existing audience.
Publishers invest heavily in producing content and attracting audiences. Scrollabar lets you add a new advertising opportunity without abandoning your existing advertising relationships or standard inventory.
Additional revenue
Monetise an additional advertising surface alongside existing advertising formats.
Premium inventory
Offer advertisers a format visually different from conventional banners.
Simple integration
A lightweight publisher integration adds the advertising experience to a website.
Control
Control placements, campaign categories, frequency and user experience.
Measurement
Track impressions, interactions, clicks and campaign performance.
Keep your existing advertising. Add another premium revenue stream.
Make your campaign harder to ignore.
Brands are competing for attention across an increasingly crowded digital environment. Our scroll format gives advertisers an opportunity to move beyond conventional banner placements.
High visibility
A persistent position creates an opportunity for repeated brand exposure during the user's journey through a page.
Distinctive creative
Build campaigns specifically for the scroll experience rather than adapting another standard banner.
Cross-publisher reach
Deploy the same campaign experience across participating publisher websites.
Premium positioning
Associate your campaign with selected publishers, audiences and content environments.
Campaign measurement
Measure impressions, interactions, clicks, engagement and other agreed metrics.
Designed to complement existing inventory.
We are not trying to replace every advertising format on the page. The proposition is to create additional premium inventory.
A distinctive advertising surface built around the user's movement through the page.
Built for creative experimentation.
Product Launch
Introduce a new product with persistent brand visibility and an interactive CTA.
Brand Campaign
Build recognition through repeated exposure throughout the content experience.
Seasonal
Christmas, Black Friday, summer campaigns, major sporting events and other moments.
Sponsorship
Create exclusive publisher or category sponsorship opportunities.
Performance
Drive users directly to product pages, landing pages or promotional destinations.
One campaign. Multiple premium environments.
Participating publishers form a broader advertising network. An agency can select publishers by the criteria below, then deploy the same creative across them.
Give advertisers visibility into performance.
The platform can provide campaign-level reporting across delivery, engagement and campaign dimensions.
Delivery
- Impressions
- Reach
- Frequency
- Publisher delivery
Engagement
- Ad interactions
- Expansion rate
- Click-through rate
- Engagement rate
- Scroll depth
Campaign
- Publisher performance
- Creative performance
- Geographic performance
- Device performance
- Campaign trends
Final measurement definitions and reporting methodology will be agreed as the platform develops.
Premium inventory, built for the scroll.
Final specifications, availability and pricing to be confirmed.
Add a new format to your media planning toolkit.
Give clients an alternative to standard display inventory. Campaigns can be planned around the dimensions below — a premium format agencies can incorporate into broader digital campaigns.
another way to monetise.
another way to stand out.
another format to sell.
Join the Scrollabar network.
Interested in adding a new advertising revenue stream?
Looking for a distinctive advertising format for your next campaign?
This media kit describes the proposed advertising platform and commercial model. Inventory, audience figures, pricing, performance benchmarks and publisher/advertiser availability should only be published once verified with actual platform data.